In September 2015, the well-known men's fashion company Scalpers launches its new flagship store at number 7 of Jorge Juan street in Madrid. This event happens along with the redesign of its logo and the new brand positioning. Scalpers counted with the presence of Bego Martin who redesigned their classic logo live at the event in front of the assistants. The final result, done with different black markers and Poscas, on a 1x1m methacrylate plate was exposed in the store